Sergey KalininProduct Designer
I design B2B products
that help people get
complex work done.
Selected Work
MEDIA PLANNING
Polaris Integration
Campaign setup across two platforms, with less planning time for marketing teams.
CREATIVE TOOLS
Creative Template
Content and rules management in the Template Builder, plus a clearer selection modal.
DESIGN SYSTEM
Design System
A rebuilt system - tokens, components and docs - to meet new product needs.
MOTION
Layer Animations
Common transitions at the layer level, so creatives move without extra tooling.
UX RESEARCH
Document Search
Organising, finding and managing personal documents in one place.
ANALYTICS
PASSWORD PROTECTED
Enterprise Platform
Reporting and account dashboards I can only share directly - write me and I'll walk you through it.
AVAILABLE ON REQUEST
ASK FOR ACCESS
ABOUT
I started out as a graphic designer with a degree in visual communications. From there, I moved into web design, learned HTML and CSS, and eventually found my way into UX and the architecture of complex digital systems.
For the past few years, I’ve been designing B2B SaaS products. What I enjoy most is understanding a real problem and the people behind it, then designing a solution that makes their work easier. The best part is seeing it ship and actually help.
SKILLS
FIGMA
VARIABLES
INTERACTION DESIGN
PHOTOSHOP
HTML/CSS
AI-ASSISTED PROTOTYPING
CLAUDE DESIGN
CONTACT
© 2026 Sergey Kalinin. All rights reserved.