Sergey Kalinin
Sergey KalininProduct Designer

I design B2B products
that help people get
complex work done.

I combine end-to-end product design with AI-powered workflows to help teams move from research to implementation faster. Across four years in B2B SaaS, I’ve helped reduce project delivery time by 30–40% through AI workflow integration.

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Selected work

MEDIA PLANNING
Polaris Integration
Campaign setup across two platforms, with less planning time for marketing teams.
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Polaris Integration
CREATIVE TOOLS
Creative Template
Content and rules management in the Template Builder, plus a clearer selection modal.
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Creative Template
DESIGN SYSTEM
Design System
A rebuilt system - tokens, components and docs - to meet new product needs.
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Design System
MOTION
Layer Animations
Common transitions at the layer level, so creatives move without extra tooling.
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Layer Animations
UX RESEARCH
Document Search
Organising, finding and managing personal documents in one place.
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Document Search
ANALYTICS · PRIVATE
Enterprise Platform
Reporting and account dashboards I can only share directly - write me and I'll walk you through it.
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ABOUT

I started as a graphic designer with a degree in visual communications, then moved into web design before finding my way into UX and complex digital systems.

For the past few years, I’ve been designing B2B SaaS products across adtech, media planning, creative tools and analytics. I enjoy solving real problems for real people, and recently integrated AI across the design workflow — helping the team move faster, with some features going from concept to implementation within a week.

SKILLS
FigmaVariablesInteraction designPhotoshopHTML/CSSAI-assisted prototypingClaude Design

Got a tangled product? Let's untangle it.

kalininsergey85@gmail.com
+972 54 797-888-1LinkedIn ↗Instagram ↗Facebook ↗
© 2026 SERGEY KALININ
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