PRODUCT DESIGN / B2B SYSTEMS
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Product Designer Portfolio
I design clear, usable B2B products for complex, everyday work.
Selected Work
MEDIA PLANNING
Polaris Integration
Campaign setup across two platforms, with less planning time for marketing teams.
CREATIVE TOOLS
Creative Template
Content and rules management in the Template Builder, plus a clearer selection modal.
DESIGN SYSTEM
Design System
A rebuilt system - tokens, components and docs - to meet new product needs.
MOTION
Layer Animations
Common transitions at the layer level, so creatives move without extra tooling.
UX RESEARCH
Document Search
Organising, finding and managing personal documents in one place.
ANALYTICS
PASSWORD PROTECTED
Enterprise Platform
Reporting and account dashboards I can only share directly - write me and I'll walk you through it.
AVAILABLE ON REQUEST
ASK FOR ACCESS
ABOUT
Product designer with four years in B2B SaaS: adtech, media planning, creative tools, and analytics. I take products from research and IA through interaction design to component specs and engineering handoff, with design systems keeping everything consistent along the way.
TOOLS
FIGMA
VARIABLES
AFTER EFFECTS
PHOTOSHOP
CLAUDE
HTML/CSS
CONTACT
© 2026 Sergey Kalinin. All rights reserved.